Illegal Pete’s

Since 2015 I’ve been embedded at Illegal Pete’s as their Art Director and Senior Designer. What began as a contract position based on a shared passion for the creative scene in Denver led to taking ownership of the entire brand. Here are a few of my favorite moments.

Menus and brochures and thousands of printables, oh my

Catering with sternos means we need to supply a flame source; why not make it an engaging brand piece?

These collectible matchbooks have a trick up their sleeve…
Collect all 8 designs…
…and a hidden Pete appears! WWPD: What Would Pete Do?

Who doesn’t love a comfortable, catchy tee?

I’ve designed dozens of shirts for Pete’s.
These are a few of my personal favorites.

A new catering option provided a chance to do something really playful and party-ready.

The Burrito Basket: a party-sized conveyance that also has a little bonus.
When the eating is done…
…fold down the cut-out rim and take your best shot.

I branded a lot of big-ticket events, and probably got real crazy at them, too.

I helped create the Dusk Music Festival in Tucson, AZ.
For Illegal Pete’s 20th Anniversary we threw a huge party at Red Rocks.

I guided the company through 2 website redesigns.

2016’s website was eclectic and punchy.
The 2018 redesign was focused on clarity and approachability.

I even got to write and direct a commercial for an April Fool’s haute-cuisine concept. Watch the full commercial here.

Adam Cayton-Holland doing his finest late-period Orson Welles.

And then there’s just a lot of random fun stuff.

Ho ho ho!